GiG Sells Highroller to Focus on Flagship Brands
Tuesday 13 de August 2019 / 13:44
2 minutos de lectura
(Malta).- Gaming Innovation Group today announced that it has decided to offload its B2C brand Highroller to online gaming operator Ellmount Gaming Ltd. in a €7 million deal.
Under the terms of the recently signed agreement between the two companies, Ellmount Gaming will become a B2B customer of GiG and the latter would continue to power the online casino through its Platform Services, Front End solution, and Managed Services.
GiG debuted its proprietary Highroller brand in late 2017. The operation enjoyed an excellent start and has gained strong brand recognition since its inception. According to GiG figures, Highroller generated revenue of €1.4 million during the first half of the year.
The online casino brand will initially operate under GiG’s licenses as part of a long-term white label agreement. It will then be migrated to Ellmount Gaming’s licenses pending regulatory approval.
As mentioned earlier Ellmount Gaming will pay €7 million to acquire GiG’s brand. GiG said that it would receive the payment in monthly installments over the contract period of 48 months starting seven months after the announcement of the deal.
The sale of Highroller is part of GiG’s continued strategy to focus on its flagship B2C brands. After the Highroller divestment, the gambling group will run four iGaming brands – Rizk, Guts, Kaboo, and Thrills, with Rizk being its best performing one.
Categoría:Gaming
Tags: GIG,
País: Malta
Event
GAT EXPO CARTAGENA DE INDIAS 2024
09 de April 2024
Repercussions of FECOLJUEGOS panel on challenges and the future of industry in Latin America in GAT 2024
(Cartagena, SoloAzar Exclusive).- Evert Montero Cárdenas, President of Fecoljuegos, and four member panelists from the institution, analyzed the challenges facing gambling operators in Latin America, within recent GAT 2024 event.
Friday 03 May 2024 / 12:00
Gaming Overview in Peru at GAT Expo: challenges and opportunities in times of change
(Cartagena de Indias, SoloAzar Exclusive) - "Gaming market in Peru, physical casinos and the impact of online gaming regulation" was the main topic of the Peru Panel, during the Conferences organised at the GAT EXPO, held in Colombia, on 9, 10 and 11 April. In this session, experts in regulation, operations and compliance explored the trajectory of the gaming industry in that country, analysing its transformation over time.
Thursday 02 May 2024 / 12:00
AI: The new ace in the hole for the games of chance industry
(Cartagena, Exclusive SoloAzar).- One of the conferences held within the recent GAT EXPO, brings to the table a topic that is on everyone's lips: Artificial Intelligence (AI). This year, the panel entitled “Artificial Intelligence in the Entertainment Industry” was held with the presence of prominent experts from Latin America.
Tuesday 30 Apr 2024 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.